Anthony Brahimsha

Inquirer
DISC Type : dc

Growth at HundredX

Greater Chicago Area, United States

Overview

Anthony is the Director of Growth at HundredX and the founder of Prommus Brands. He is also an active investor in AI-based tech companies like Fathom and SelfDecode, and serves on the Presidents Board of Advisors at Roger Williams University. He has attended The Wharton School and Roger Williams University.

Outside of his primary roles, Anthony is passionate about fostering entrepreneurship, having participated in the Y-Combinator course and the MARS Seeds of Change Accelerator. His venture, Prommus Brands, was built on a foundation of social impact, aiming to create products that are both healthy and give back to the community.

He is a winner of the prestigious Softbank Vision Fund | WeWork Creator Award.

Personality Overview

Judgemental

ROI Conscious

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

CPG Disruption
As the founder of Prommus Brands, he has spoken about his focus on disrupting food categories that are "stale and ripe for disruption" with innovative, authentic products.
AI-Based Technology
He is an active investor in the AI space, with a portfolio including companies focused on AI-driven conversation intelligence and precision medicine.
Social Impact Ventures
His company, Prommus Brands, was highlighted for being a brand that is tasty and also "gives back, " showing a commitment to mission-driven business.

Media Appearances

Anthony has no verified media appearances

Work History

11-2021
Growth at HundredX
11-2022
Investor at Fathom
10-2021
Investor at SelfDecode
2-2022
Board Member at Roger Williams University
4-2016 - 4-2021
Founder & CEO at Prommus Brands

Education

Education details unavailable from The Wharton School
Education details unavailable from Roger Williams University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Chicago Area, United States Job Level : N/A Designation : Growth at HundredX
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Anthony

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • Their decision making speed is somewhere in the middle.
  • Can Anthony take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Anthony

Personality Compatibility


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