Anthony Caie

Observer
DISC Type : ic

Transformation Director at Halfords

London, England, United Kingdom

Overview

Anthony Caie is a committed leader with a proven track record in driving transformation and growth in B2B and B2C settings. As Transformation Director at Halfords, he focuses on go-to-market strategy, program management, and delivering services transformation. He holds a Bachelor of Arts from The University of Sheffield.

He is a passionate advocate for making cycling more accessible and safer for everyone. His work involves partnerships to provide bikes for holidaymakers, offering cycle insurance, and promoting Cycle to Work schemes, emphasizing the health and environmental benefits of cycling.

He is focused on modernizing B2B commerce by digitizing sales processes and offering flexible payment options to trade and business customers to drive growth and loyalty.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

B2B Payments Transformation
He is leading initiatives at Halfords to digitize the B2B checkout process and provide flexible payment terms for trade customers to drive growth and loyalty.
Cycling Advocacy
Actively promotes cycling through initiatives like the Cycle to Work scheme and partnerships to provide bikes and insurance, highlighting its benefits for health and the environment.
Services Transformation
His role involves designing and delivering the services transformation strategy at Halfords, with previous experience leading services propositions at Dixons Carphone.

Media Appearances

Anthony has no verified media appearances

Work History

5-2024
Transformation Director at Halfords
5-2019 - 6-2024
Director of B2B, Services & Financial Services at Halfords
12-2013 - 3-2019
Commercial & Marketing Director (Services) at Dixons Carphone
11-2012 - 12-2013
Head of Commercial & Marketing - Group Services at Dixons Carphone
8-2009 - 11-2012
Head of Propositions at Dixons Carphone

Education

1998 - 2001
Bachelor of Arts (B.A.) from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Transformation Director at Halfords
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Anthony

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They like to analyze well and then make their decisions.
  • Can Anthony take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Anthony

Personality Compatibility


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