Hannah Beasant

Observer
DISC Type : ic

Group Digital Optimisation Manager at Halfords

Long Itchington, England, United Kingdom

Overview

Hannah is a customer-centric Digital Optimisation Manager at Halfords, specializing in Conversion Rate Optimisation, A/B testing, and UX. A graduate of De Montfort University, she has progressed through multiple digital roles within the company, empowering teams to deliver exceptional online experiences.

Her team at Halfords was shortlisted for Contentsquares "Client of the Year" award.

Personality Overview

Example Seeker

Assertive

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

CRO & A/B Testing
Her core specialization involves leveraging A/B and MVT testing to improve conversion rates and enhance the digital customer experience.
Customer-Centric UX
Focuses on championing customer journeys and using a data-led approach to create optimal user experiences and promotional activity online.
Building Teams
Actively involved in hiring for her optimisation team, seeking curious and collaborative problem-solvers to join a digital-first company.

Media Appearances

Hannah has no verified media appearances

Work History

8-2016
Group Digital Optimisation Manager at Halfords
3-2014 - 8-2016
Digital Promo & Events Manager at Halfords
8-2013 - 2-2014
Project Coordinator at Halfords
8-2011 - 7-2013
Assistant Digital Trading Manager at Halfords
6-2010 - 4-2011
Ecommerce Assistant Merchandiser at Speedo International Ltd

Education

2005 - 2008
BA Hons from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Long Itchington, England, United Kingdom Job Level : Middle Designation : Group Digital Optimisation Manager at Halfords
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Insights For Selling To Hannah

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hannah is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Hannah

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Hannah move?

  • They like to analyze well and then make their decisions.
  • Can Hannah take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Hannah

Personality Compatibility


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