Anthony Fudd

Energizer
DISC Type : I

Creative Lead at Mattel, Inc.

San Francisco, California, United States

Overview

Anthony is a creative lead at Mattel with over twenty years of experience developing award-winning video games, technology toys, and interactive media. He specializes in product leadership for new hardware and software, with a proven history of launching memorable experiences. Colleagues describe him as bright, creative, thorough, and having great attention to detail.

Outside of his formal roles, Anthony has a deep-seated passion for robotics, having participated in creative robotics competitions. His interests align with pioneering institutions like the MIT Media Lab, reflecting his career focus on innovative play and technology. He is a Certified Scrum Product Owner (CSPO).

He was a master model builder for the original LEGO Mindstorms team, where he created inventions like a card-dealing robot and a working copy machine from LEGOs.

Personality Overview

Enthusiastic

Believer

Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Future of Play
His current role at Mattel is focused on designing the future of play, combining technology with traditional toys to create new and innovative experiences for all ages.
Creative Robotics
He holds a patent for a robot interaction system and has a history of building unique robots, including for competitions and as part of the original LEGO Mindstorms team.
Interactive Entertainment
His career spans interactive media, from leading narrative pre-production for animated series to developing casual cooperative gameplay for multiplayer video games.

Media Appearances

Anthony has no verified media appearances

Work History

11-2024
Creative Lead at Mattel, Inc.
7-2022 - 4-2023
Senior Producer at DJ2 Entertainment Inc.
11-2021 - 3-2022
Director of Production at Funomena
11-2020 - 10-2021
Senior Producer at Funomena
4-2019 - 11-2020
Product Development Consultant at FS Studio

Education

1989 - 1991
Education details unavailable from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 4 Location : San Francisco, California, United States Job Level : Junior Designation : Creative Lead at Mattel, Inc.
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Anthony

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Anthony take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Anthony

Personality Compatibility


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