Anthony L.

Critic
DISC Type : C

Chief Marketing Officer at ButterflyMX

New York, New York, United States

Overview

Anthony has no verified overview

Personality Overview

ROI Driven

Information Seeker

Negotiator

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Anthony has no verified topics they care about

Media Appearances

Anthony has no verified media appearances

Work History

6-2020
Chief Marketing Officer at ButterflyMX
6-2018 - 6-2020
Vice President of Marketing at ButterflyMX
5-2017 - 6-2018
Senior Director of Product Marketing at Riskified
12-2015 - 5-2017
Director of Marketing at Education Dynamics
12-2014 - 12-2015
North American Marketing Manager at Sana Commerce

Education

Master of Business Administration (M.B.A.) from Seton Hall University
Bachelor of Science (B.S.) from University of Scranton

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Leadership Designation : Chief Marketing Officer at ButterflyMX
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Anthony

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Anthony take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Anthony

Personality Compatibility


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