Anthony McGoldrick, CeMAP CeRER

Enigma
DISC Type : cdi

Managing Director at MortgageWise Scotland

United Kingdom

Overview

Anthony is the Managing Director of MortgageWise Scotland, leveraging over 12 years of financial services experience to create bespoke mortgage and protection packages. He specializes in areas like Buy To Let and auction finance, serving clients across the UK and internationally.

Outside of his professional life, Anthony is an avid cyclist and runner, having completed marathons to raise money for various charities. He enjoys travelling, live music, and dining out, and is actively involved in his community through volunteering.

He dedicates his personal time to volunteering with local charities that support the homeless and the elderly in his area.

Personality Overview

Hard To Convince

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

First-Time Buyers
He frequently creates content offering advice and guidance specifically tailored to the challenges and questions faced by first-time home buyers.
Self-Employed Mortgages
He creates informational content specifically for self-employed individuals, highlighting how they can successfully secure a mortgage despite non-traditional income structures.
Community Volunteering
He gives back to his community by volunteering his time for a local homeless charity and another organization that helps the elderly.

Media Appearances

Anthony has no verified media appearances

Work History

1-2020
Managing Director at MortgageWise Scotland
3-2018 - 1-2020
Senior Mortgage and Protection Consultant at Bespoke Financial Glasgow Ltd
9-2015 - 10-2017
Mortgage Consultant at CMS UK ltd
11-2010 - 9-2015
Relationship Manager at Barclays Wealth Management

Education

1999 - 2004
Education details unavailable from St. Ninian's High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : Managing Director at MortgageWise Scotland
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Anthony

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Anthony take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Anthony

Personality Compatibility


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