Anthony Primavera

Inquirer
DISC Type : cd

Vice President Digital Marketing at Informa Connect

New York, New York, United States

Overview

Anthony has no verified overview

Personality Overview

Judgemental

ROI Conscious

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Anthony has no verified topics they care about

Media Appearances

Anthony has no verified media appearances

Work History

9-2022
Vice President Digital Marketing at Informa Connect
12-2015 - 9-2022
Director, Insights and Analytics at Informa Connect
12-2007 - 11-2015
Director of Web Services, IIR & PTi at Informa
2000 - 2007
Online Content Manager - IIR & PTi at IIR
3-1997 - 1-2000
Conference Manager at IIR

Education

1988 - 1992
Bachelor of Science - BS from Rutgers University–Newark

More Information

Social Presence :

Prographics :

Exp : 29 Location : New York, New York, United States Job Level : Senior Designation : Vice President Digital Marketing at Informa Connect
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Anthony

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • Their decision making speed is somewhere in the middle.
  • Can Anthony take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Anthony

Personality Compatibility


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