Anthony Rousseau

Questioner
DISC Type : c

VP, Head of Brokerage Solutions at TradeStation

Miami, Florida, United States

Overview

Anthony has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Anthony has no verified topics they care about

Media Appearances

Anthony has no verified media appearances

Work History

5-2024
VP, Head of Brokerage Solutions at TradeStation
8-2022
Head of Brokerage Solutions at TradeStation
6-2021
Sr. Director Product Strategy Crypto at TradeStation
4-2015 - 6-2021
VP, FX Product Management at State Street
2-2013 - 4-2015
Product Manager FX at TradeStation Securities

Education

2002 - 2005
Business/Managerial Economics from Florida Atlantic University
2001 - 2002
Business Administration and Management from Lynn University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Miami, Florida, United States Job Level : Senior Designation : VP, Head of Brokerage Solutions at TradeStation
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Anthony

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Anthony take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Anthony

Personality Compatibility


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