Anthony (Tony) S. Roy

Questioner
DISC Type : c

Co-Founder, President & COO at Popmenu

Orange County, California, United States

Overview

Tony Roy is the Co-Founder and President of Popmenu, a SaaS company helping restaurants improve their online presence and guest engagement. He has a strong background in scaling international businesses, having served as President for EMEA, Asia, and Latin America at CareerBuilder. He holds an EMBA from NYU Stern School of Business.

Outside of work, Tony enjoys spending time with his family, playing tennis, and exploring the city of Atlanta, where Popmenu is headquartered. A recommendation noted his ability to keep a team motivated and fired up, calling him one of the best leaders they have ever had.

Unique fact: He co-founded Popmenu to give restaurants direct control over their digital front door and turn their menus into powerful marketing tools.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Restaurant Technology
As the co-founder of Popmenu, he is focused on creating SaaS solutions that help restaurants attract and engage with guests through digital tools.
Scaling Businesses
He has extensive experience growing businesses, from leading large international divisions at CareerBuilder to building his own startup, Popmenu.
The Guest Journey
He frequently posts about the importance of each step in the restaurant guest experience, from online search and ordering to fostering loyalty for return visits.

Media Appearances

Popmenu, AI & the Future of Restaurant Marketing — with Tony Roy. Featured in Apple Podcasts

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The Simple Math for More Sales: Popmenu Co-Founders on the Formula for Growth. Featured in FSR Magazine

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How Popmenu Is Changing the Restaurant Tech Game. Featured in Entrepreneur

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Work History

1-2017
Co-Founder, President & COO at Popmenu
10-2015 - 1-2017
President, Asia & Latin America at CareerBuilder
6-2010 - 10-2015
President, EMEA at CareerBuilder
10-2007 - 6-2010
Managing Director at CareerBuilder
5-2005 - 10-2007
Area Vice President at CareerBuilder

Education

2008 - 2010
EMBA from NYU Stern School of Business
Master of Business Administration (M.B.A.) from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 20 Location : Orange County, California, United States Job Level : Leadership Designation : Co-Founder, President & COO at Popmenu
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Insights For Selling To Anthony (Tony) S.

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony (Tony) S. is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Anthony (Tony) S.

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anthony (Tony) S. move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Anthony (Tony) S. take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Anthony (Tony) S.

Personality Compatibility


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