Anton Bickmann

Observer
DISC Type : ci

Hardware Product Manager at OBRAMAT

Greater Madrid Metropolitan Area, Spain

Overview

Anton is a seasoned retail leader with a career spanning multiple countries, including Portugal and Spain. After years of successfully managing large stores for brands like Conforama and OBRAMAT, he has transitioned into his current role as a Hardware Product Manager, leveraging his deep operational experience. He holds a degree in Tourist and Hotel Management.

Based on his recent activity, Anton values teamwork and corporate responsibility, expressing pride in his companys community support and a collaborative spirit. His professional interests are deeply rooted in the home goods and construction materials sector, with a focus on serving both individual and professional customers.

He has a unique career path, having started in the tourism industry before moving into retail management and eventually product strategy.

Personality Overview

Assertive

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Retail Operations
Has over two decades of experience as a store director for major retail chains like Conforama, LIDL, and OBRAMAT, managing store openings and daily operations.
Hardware Products
His current role as Hardware Product Manager at OBRAMAT centers on the strategy and management of hardware and construction material product lines.
Serving Professionals
As a store director, he explicitly stated his focus was on targeting professional renovators and contractors as the key customer base for Bricomart (now OBRAMAT).

Media Appearances

Anton has no verified media appearances

Work History

3-2025
Hardware Product Manager at OBRAMAT
2-2014 - 3-2025
Director OBRAMAT at OBRAMAT
6-2013 - 2-2014
Director de Loja - CONFORAMA at Conforama
10-2011 - 5-2013
Director de Loja at Conforama
2-2003 - 8-2011
Director de Loja at Conforama

Education

1995 - 1998
Bacharelato em Gestão de Empresas Turísticas e Hoteleiras from Universidade Lusófona - Centro Universitário Lisboa
1991 - 1995
12º Ano - Técnico Profissional from Escola Manuel Teixeira Gomes

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Madrid Metropolitan Area, Spain Job Level : Middle Designation : Hardware Product Manager at OBRAMAT
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Insights For Selling To Anton

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anton is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Anton

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Anton move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Anton take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Anton

Personality Compatibility


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