Anton Bystrov

Supporter
DISC Type : s

Spécialiste en marketing et ventes at Équipements Halt

Montreal, Quebec, Canada

Overview

Anton is a marketing and sales specialist with a strong entrepreneurial background. He founded, grew, and sold Kolibri Marine, a North American e-commerce boat company. A graduate of HEC Montréal with a Masters in marketing, he is skilled in brand strategy, digital marketing, and B2B/B2C sales.

Outside of work, Anton shows an interest in outdoor activities, stemming from his marine-focused business and appreciation for urban cycling infrastructure. He has also demonstrated a recent curiosity for the defense and military industry, attending a major trade show in the sector.

Unique fact: He successfully built and sold his own e-commerce company after managing it for four years.

Personality Overview

Calm

Thoughtful In Approach

Slow To Decisions

They get along well with all people.  They are unlikely to become strong champions as they don't prefer pushing other people. Their decisions are defined by the possible value that they can bring to the organization.


Topics They Care About

Entrepreneurship
He founded, operated, and successfully exited his own e-commerce business, Kolibri Marine, demonstrating a complete entrepreneurial journey.
E-commerce Growth
His experience building a North American brand from the ground up provided him with solid skills in digital marketing, logistics, and online sales.
Defense Industry
He recently attended the CANSEC 2024 military exposition and expressed a strong interest in the industry and its key players.

Media Appearances

Anton has no verified media appearances

Work History

8-2025
Spécialiste en marketing et ventes at Équipements Halt
10-2024 - 8-2025
Propriétaire at Kolibri Marine
7-2021 - 10-2024
Co-directeur at Kolibri Marine
5-2022 - 6-2022
Démonstrateur de stage de terrain at Université de Montréal
7-2021 - 8-2021
Assistant de photographie sous-marine at Enviro-Mer

Education

8-2023 - 6-2025
Master of Science - MS from HEC Montréal
9-2022 - 7-2023
Certificat from HEC Montréal

More Information

Social Presence :

Prographics :

Exp : 1 Location : Montreal, Quebec, Canada Job Level : N/A Designation : Spécialiste en marketing et ventes at Équipements Halt
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Insights For Selling To Anton

During A Call Or A Meeting

DO's

  • Pause and ask them if they have any questions
  • Engage other key stakeholders on their side and leverage if they approve of your product
  • If possible, connect them to existing customers

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anton is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Anton

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Anton move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Anton take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Anton

Personality Compatibility


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