Anton Peruga

Initiator
DISC Type : Di

Group CEO & Chief Vision Officer at We Care BnB

United Kingdom

Overview

Anton Peruga is the Group CEO of We Care BnB, an entrepreneur focused on leveraging AI and property technology to solve critical issues in the UK care sector. Described by colleagues as a visionary, creative, and ambitious leader, he is a Qualified Teacher who holds a degree from The Manchester Metropolitan University.

His professional mission is deeply personal, driven by a passion to create lasting impact and address systemic failures in care for vulnerable children and adults. This commitment to social change is the common thread throughout his ventures, aiming to provide immediate, safe solutions for those in crisis and empower communities.

He created We Care BnB, the UK’s first instant-book property platform designed specifically for emergency care placements.

Personality Overview

Impact-Oriented

Conviction Driven

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Care Sector Innovation
He founded We Care BnB to transform how the UK finds and manages safe, ready-to-use homes for vulnerable children and adults.
AI in Recruitment
Through nursefast. ai, he is developing a platform that uses AI to autonomously identify, contact, and recruit healthcare candidates.
Child Welfare Advocacy
He is a vocal critic of policy failures regarding unregulated care placements for children, advocating for better, safer alternatives.

Media Appearances

Anton has no verified media appearances

Work History

10-2025
Group CEO & Chief Vision Officer at We Care BnB
3-2025
Founder & CEO @ nursefast.ai at nursefast.ai
10-2024
Chief Executive Officer at Wealth Everywhere (W.E.) Group Ltd.
10-2024 - 10-2025
Co-Founder & Placement Champion @ Placement Findr at PlacementFindr
1-2024 - 11-2024
Joint Venture Partner - Mergers and acquisitions at Opulentia Capital

Education

2011 - 2012
PGCE from The Manchester Metropolitan University
2007 - 2010
Bachelor of Arts (BA) from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 2 Location : United Kingdom Job Level : Leadership Designation : Group CEO & Chief Vision Officer at We Care BnB
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Insights For Selling To Anton

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anton is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Anton

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Anton move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Anton take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Anton

Personality Compatibility


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