Antonia Tartamella

Critic
DISC Type : C

Chief Data Officer at Deckers Brands

Santa Barbara, California, United States

Overview

Antonia Tartamella is the Chief Data Officer at Deckers Brands, an executive leader focused on data analytics, engineering, and infrastructure to accelerate ROI. Her experience spans H&M Group and Hilton, where she has a track record of building data-driven cultures. Antonia completed executive leadership programs at The Wharton School and Dartmouth.

Antonia was recognized as a winner in the Global Chief Data Officer 100 list for her strategic use of data, analytics, and AI to drive growth and innovation.

Personality Overview

Precise

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Tech Talent Collaboration
While at H&M, she championed using data science competition platforms like Kaggle to connect with global tech talent and drive innovation from external experts.
Data-Driven Culture
She has focused on scaling data teams, enhancing data infrastructure, and investing in training to foster a robust, data-driven culture within large organizations like Hilton.
Enterprise Data Strategy
Designs and drives enterprise data strategy, focusing on policy, security, governance, and organizational alignment for Fortune 50 companies across retail, tech, and healthcare.

Media Appearances

Antonia has no verified media appearances

Work History

10-2024
Chief Data Officer at Deckers Brands
5-2023 - 10-2024
Chief Executive Officer at Didati
12-2021 - 3-2023
Chief Data Officer / Global Head of AI, Data and Analytics at H&M Group
7-2021 - 11-2021
Strategic Business Consultant at ASCO's CancerLinQ®
2-2020 - 4-2021
Vice President, Head of Enterprise Data Platforms and Products at Takeda

Education

Executive Leadership Program from The Tuck School of Business at Dartmouth
Executive Leadership Program from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Santa Barbara, California, United States Job Level : Leadership Designation : Chief Data Officer at Deckers Brands
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Insights For Selling To Antonia

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antonia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Antonia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Antonia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Antonia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Antonia

Personality Compatibility


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