Antonino Di Marco

Evaluator
DISC Type : DCS

Co-Founder at Proa Latama

Montevideo, Montevideo, Uruguay

Overview

Antonino Di Marco is the Co-Founder of Proa Latam, specializing in helping Italian and European companies penetrate Latin American markets through digital strategies. An expert in international business, he lived and worked in Latin America for a decade. Colleagues describe him as having a strong strategic vision, being professional, and passionate.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Latin American Markets
As Co-Founder of Proa Latam, his primary focus is helping European SMEs establish a business presence and build relationships in Latin America.
Promoting "Made in Italy"
He serves as a brand ambassador for the "Made in Italy" project and represents FEDERITALY, a federation dedicated to promoting Italian entrepreneurship globally.
Ecological Transition
Acts as an agency partner for Ecomondo México, an event focused on uniting technologies and solutions that promote the circular economy and green business.

Media Appearances

Antonino has no verified media appearances

Work History

2-2021
Co-Founder at Proa Latama
7-2024
Growth & Partnership Catalyst - America Latina Expo at Proa Latama
3-2025
Brand ambassador progetto "Made in Italy" - in America Latina at Made in Italy
11-2023
Agenzia Partner per la Regione Latam [America Latina] at Ecomondo México
3-2024
Uruguay & Messico - Business Point Federitaly at FEDERITALY

Education

2012 - 2014
Laurea Specialistica from Università Cattolica del Sacro Cuore
2018 - 2019
Diplomato in Digital Marketing e eCommerce from Universidad Adolfo Ibáñez

More Information

Social Presence :

Prographics :

Exp : 4 Location : Montevideo, Montevideo, Uruguay Job Level : Leadership Designation : Co-Founder at Proa Latama
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Insights For Selling To Antonino

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antonino is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Antonino

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Antonino move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Antonino take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Antonino

Personality Compatibility


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