Antonino Gomes de Sá

Questioner
DISC Type : c

CEO BMW Group Finland and the Baltic Region at BMW Group Suomi

Finland

Overview

Antonino Gomes de Sá is the CEO of BMW Group for Finland and the Baltic Region, bringing over 25 years of dedicated experience within the automotive industry. A Dr. -Ing. from Technische Universität Darmstadt, he is described by colleagues as a committed, energetic, and results-driven leader focused on strategic market development.

His career has taken him to live and work in nine different countries, through which he has developed a high degree of cultural experience and proficiency in four languages. This global exposure highlights a passion for navigating diverse environments and connecting with people from various backgrounds.

Unique fact: He has lived in nine different countries and speaks four languages.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Automotive Electrification
He frequently posts about the future of mobility, highlighting the launch of the all-electric BMW iX3 and the 'Neue Klasse' as the start of a new era.
Digitalization & Sustainability
He has identified electrification, digitalization, and sustainability as the core pillars of BMW's current strategy in the region.
Aftersales Excellence
His career includes extensive leadership in aftersales, having served as Aftersales Director for BMW in both Northern Europe and Brazil.

Media Appearances

Antonino has no verified media appearances

Work History

7-2023
CEO BMW Group Finland and the Baltic Region at BMW Group Suomi
8-2018 - 6-2023
Customer Support and Aftersales Director, BMW Region Northern Europe AB at BMW Group Sverige
1-2014 - 7-2018
Aftersales Director BMW Group Brazil at BMW Group Brasil
1-2011 - 12-2013
Head of Aftersales Processes and Lean Management at BMW Group
4-2006 - 2-2012
Manager Aftersales Logistics and lean management at BMW Group

Education

1995 - 2001
Dr.-Ing. from Technische Universität Darmstadt
1986 - 1992
Degree in Mathematics and Computer Graphics from Universidade de Coimbra

More Information

Social Presence :

Prographics :

Exp : 25 Location : Finland Job Level : Leadership Designation : CEO BMW Group Finland and the Baltic Region at BMW Group Suomi
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Insights For Selling To Antonino

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antonino is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Antonino

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Antonino move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Antonino take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Antonino

Personality Compatibility


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