Antonio Fernandez

Judge
DISC Type : Dc

President at AFF Advisors, LLC

Ridgefield, Connecticut, United States

Overview

Antonio Fernandez is a performance-driven former C-suite executive with over 35 years of experience in supply chain and operations management. He now serves as President of AFF Advisors, LLC, and sits on the boards of Utz Brands, Americold Realty Trust, and Lafayette College. Colleagues describe him as having exceptional leadership and a remarkable ability to see beyond his responsibilities.

Outside of his corporate roles, Antonio is committed to community service and philanthropy. He is involved with Catholic Charities of Fairfield County, serves as a missionary in Guatemala with Helping Hands Medical Mission, and supports educational access for minority students through various scholarships. He and his wife Sue live in Ridgefield, Connecticut.

He has recently earned two certifications in cyber-risk oversight from the NACD and the NYU Law & Nasdaq Center, reflecting a unique focus on digital governance for a supply chain expert.

Personality Overview

Generally Skeptic

Quality Focused

Fast But Wary

They prefer to move quickly, and expect the same from others.  They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships.

Topics They Care About

Supply Chain Optimization
With over 35 years of experience, he now runs his own advisory firm, AFF Advisors, helping companies improve their supply chain and operational performance.
Corporate Governance
Serves on multiple public company boards, including Utz Brands and Americold Realty Trust, and chairs several key committees. He was recently named to the NACD Directorship 100.
Cyber-Risk Oversight
Recently obtained certifications in cybersecurity from both NACD and an NYU/Nasdaq program, indicating a strong current interest in digital security at the board level.

Media Appearances

Antonio has no verified media appearances

Work History

8-2016
President at AFF Advisors, LLC
8-2020
Board Member at UTZ Brands, Inc.
5-2019
Board Member at Americold Realty Trust, Inc.
5-2017
Board Trustee at Lafayette College
6-2017 - 12-2024
Advisor/Investor at Bowery Farming

Education

1977 - 1981
BS from Lafayette College
1988 - 1990
Finance from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 9 Location : Ridgefield, Connecticut, United States Job Level : N/A Designation : President at AFF Advisors, LLC
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Insights For Selling To Antonio

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antonio is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Antonio

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Antonio move?

  • If convinced, they can reach decisions quite fast.
  • Can Antonio take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Antonio

Personality Compatibility


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