Antonio Rodriguez

Questioner
DISC Type : c

Chief Brand Officer & Master Distiller at Round 2 Spirits

McKinney, Texas, United States

Overview

Antonio has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Antonio has no verified topics they care about

Media Appearances

Antonio has no verified media appearances

Work History

10-2025
Chief Brand Officer & Master Distiller at Round 2 Spirits
10-2023 - 10-2025
Master Distiller & SVP production at Round 2 Spirits
9-2022 - 10-2023
Director of Education at Bacardi
10-2021 - 10-2022
On Trade Development Director at Patrón Spirits Company
3-2017 - 2-2022
Production Director at Patrón Spirits Company

Education

2018 - 2019
Leadership from Harvard Business School
2019 - 2019
Marketing from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 20 Location : McKinney, Texas, United States Job Level : Leadership Designation : Chief Brand Officer & Master Distiller at Round 2 Spirits
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Insights For Selling To Antonio

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antonio is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Antonio

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Antonio move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Antonio take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Antonio

Personality Compatibility


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