Antonis Kocheilas

Captain
DISC Type : DS

Global President, Strategy & Solutions at WPP

London, England, United Kingdom

Overview

Antonis Kocheilas is Ogilvys Global Chief Transformation Officer, responsible for identifying and implementing transformational strategies for brands. He also leads Ogilvy Consulting, the firms business transformation unit. Colleagues describe him as a "brilliant marketing strategist, " "gifted, " and a "top class planner, " with executive education from Harvard and MIT.

He is the author of the concept "Shadows, Mirrors and Icons, " a framework for modern brand building that argues brands must evolve to create reciprocal relationships with their customers.

Personality Overview

Long-Term Thinker

Decisive But Calm

Consummate Professional

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Modern Brand Building
He authored the article "Shadows, Mirrors and Icons" and frequently discusses making brands iconic to avoid irrelevance in a rapidly changing market.
Business Transformation
His role as Global Chief Transformation Officer is dedicated to helping brands navigate market changes by implementing new strategies and systems.
AI's Role in Creativity
He has publicly posted about AI's potential to unlock human adaptability, indicating a focus on how technology can augment creative and strategic processes.

Media Appearances

Ogilvy Appoints Antonis Kocheilas Global Chief Transformation Officer. Featured in Ogilvy

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Ogilvy's consulting business: why it named Antonis Kocheilas global chief transformation officer. Featured in Ad Age

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Relationships are built on trust – Antonis Kocheilas, Ogilvy's Global Chief Transformation Officer. Featured in Facebook

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Work History

1-2026
Global President, Strategy & Solutions at WPP
4-2024 - 1-2026
Global Chief Transformation Officer, Ogilvy at Ogilvy
12-2020 - 4-2024
Global CEO, Ogilvy Advertising at Ogilvy
2-2019 - 12-2020
Executive Partner, Global Brand Strategy Lead at Ogilvy
6-2018 - 2-2019
WW Managing Partner, Global Client Strategy at Ogilvy

Education

2-2024 - 2-2024
Online Course from Massachusetts Institute of Technology
Executive Education Program from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 26 Location : London, England, United Kingdom Job Level : N/A Designation : Global President, Strategy & Solutions at WPP
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Insights For Selling To Antonis

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antonis is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Antonis

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Antonis move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Antonis take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Antonis

Personality Compatibility


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