Antonis Kocheilas is Ogilvys Global Chief Transformation Officer, responsible for identifying and implementing transformational strategies for brands. He also leads Ogilvy Consulting, the firms business transformation unit. Colleagues describe him as a "brilliant marketing strategist, " "gifted, " and a "top class planner, " with executive education from Harvard and MIT.
He is the author of the concept "Shadows, Mirrors and Icons, " a framework for modern brand building that argues brands must evolve to create reciprocal relationships with their customers.
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