Antonis Kocheilas is Ogilvys Global Chief Transformation Officer, responsible for identifying and implementing transformational strategies for brands. He also leads Ogilvy Consulting, the firms business transformation unit. Colleagues describe him as a "brilliant marketing strategist, " "gifted, " and a "top class planner, " with executive education from Harvard and MIT.
He is the author of the concept "Shadows, Mirrors and Icons, " a framework for modern brand building that argues brands must evolve to create reciprocal relationships with their customers.
Read the full overview →Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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