Antony Eden

Collaborator
DISC Type : si

Chief Information & Digital Officer at Banner Ltd

Southport, England, United Kingdom

Overview

Antony is the Chief Information & Digital Officer at Banner Ltd, leveraging extensive experience from senior ecommerce and marketing roles at companies like Studio Retail Limited. He holds a BSc from Lancaster University. Colleagues consistently describe him as having great vision, being focused, and possessing impressive knowledge of multichannel marketing.

Personality Overview

Consensus Builder

Example Driven

Appreciative

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Customer Experience
Provided a testimonial emphasizing the importance of technology partners understanding the customer journey and enhancing the overall customer experience.
Digital Transformation
As CIDO, he is responsible for leveraging information and digital solutions to drive business growth and solve challenges like customer communication.
Ecommerce Growth
His career includes multiple leadership roles as Head of Ecommerce and Marketing Director, focused on growing online retail businesses.

Media Appearances

Antony has no verified media appearances

Work History

12-2021
Chief Information & Digital Officer at Banner Ltd
11-2018 - 12-2021
Head of Ecommerce at Studio Retail Limited
10-2016 - 1-2020
Director at Alary Marketing
10-2016 - 11-2018
Marketing & Ecommerce Director at MissPap
1-2016 - 10-2016
Marketing Director at GettingPersonal.co.uk

Education

1998 - 2001
BSc (Hons) from Lancaster University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Southport, England, United Kingdom Job Level : Leadership Designation : Chief Information & Digital Officer at Banner Ltd
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Insights For Selling To Antony

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Take time to make them feel comfortable before getting to the main pitch
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antony is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Antony

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Antony move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Antony take some risk or not?

  • They probably won’t put a lot at risk.

You And Antony

Personality Compatibility


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