Antony Edwards

Galvanizer
DISC Type : Id

Managing Director at PSG

London, England, United Kingdom

Overview

Antony Edwards is a Managing Director at PSG, focusing on scaling high-growth European SaaS companies. With a 20-year track record, he notably led Eggplant as COO to a $330M exit, achieving a 10x investor return. People describe him as supportive, creative, and commercially focused. He holds a BE from UNSW.

There is no publicly available information about Antonys personal life, hobbies, or interests outside of his professional sphere. He maintains a strong focus on technology and software growth in his public-facing activities.

An interesting fact is his instrumental role in Eggplants strategic sale to Keysight for $330M, which represented a 9x revenue multiple and a significant return for investors in just four years.

Personality Overview

Self-Assured

People-Oriented

Socially Adept

They prefer to ensure that they are in control of the situation.  They will bat for you if they come to believe in you. They are charming and can persuade others to support their decisions.

Topics They Care About

AI in Software
He states that AI has turned the 'Rule of 40' into the 'Rule of 50' for software companies by boosting efficiency in development, customer support, and sales.
SaaS Growth
As a speaker at events like ARRtist Summit and SaaStr Europa, he shares his expertise on scaling high-growth SaaS companies across Europe.
Strategic Exits
His experience is defined by leading PE-backed Eggplant to a $330M sale, providing a 10x return to investors and demonstrating his expertise in exit strategies.

Media Appearances

Antony Edwards | Managing Director, PSG | Mergr. Featured in Mergr

See Now

Work History

3-2021
Managing Director at PSG
2-2017 - 3-2021
COO at Eggplant
9-2012 - 2-2017
CPO / CTO at Testplant
10-2011 - 9-2012
CPO / CTO at Scientific Games
1-2010 - 11-2011
CTO, Systems at Barcrest Games

Education

1997 - 2001
BE 1st Class Honours from UNSW

More Information

Social Presence :

Prographics :

Exp : 28 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at PSG
URL has been copied!

Insights For Selling To Antony

During A Call Or A Meeting

DO's

  • Present testimonials from existing customers about their experience with your product
  • Focus on building a relationship, it can play a key role in their decision making
  • Help them weigh the risks by sharing how others made similar decisions

DONT's

  • Don’t rely too much on what they promise, make your own deductions
  • Do not look like someone who doesn’t know what they are talking about
  • Do not come across as negative or non-supportive, work with them as a partner

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antony is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Antony

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Antony move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Antony take some risk or not?

  • If necessary, they will be ready to take risks.

You And Antony

Personality Compatibility


Other PSG Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.