Antony Edwards in

Antony Edwards

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Managing Director at PSG
📍 London, England, United Kingdom

Antony Edwards is a Managing Director at PSG, focusing on scaling high-growth European SaaS companies. With a 20-year track record, he notably led Eggplant as COO to a $330M exit, achieving a 10x investor return. People describe him as supportive, creative, and commercially focused. He holds a BE from UNSW.

There is no publicly available information about Antonys personal life, hobbies, or interests outside of his professional sphere. He maintains a strong focus on technology and software growth in his public-facing activities.

An interesting fact is his instrumental role in Eggplants strategic sale to Keysight for $330M, which represented a 9x revenue multiple and a significant return for investors in just four years.

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Experience
28 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Antony shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Antony cares about

AI in Software
He states that AI has turned the 'Rule of 40' into the 'Rule of 50' for software companies by boosting efficiency in development, customer support, and sales.
SaaS Growth
As a speaker at events like ARRtist Summit and SaaStr Europa, he shares his expertise on scaling high-growth SaaS companies across Europe.
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Career

Work history

3-2021
Managing Director
PSG
2-2017 - 3-2021
COO
Eggplant
9-2012 - 2-2017
CPO / CTO
Testplant
10-2011 - 9-2012
CPO / CTO
Scientific Games
1-2010 - 11-2011
CTO, Systems
Barcrest Games
In the press

Media appearances

Antony Edwards | Managing Director, PSG | Mergr. Featured in Mergr
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Education
1997 - 2001
BE 1st Class Honours
UNSW
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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