Antony Georgin

Judge
DISC Type : Dc

Sales Director at Lifesight

Bengaluru, Karnataka, India

Overview

Antony is a Sales Director at Lifesight with over 10 years of experience in sales and strategy, focused on digital transformation. He positions himself as "The Measurement Guy, " helping marketers use data to understand the incremental value of their spending. He holds an MBA and a certificate in Marketing and Sales Management.

Colleagues describe Antony as a disciplined, self-motivated, and supportive professional with a "hustle mentality. " He is praised for his humility and for uplifting the energy and motivation of his team, serving as an inspiration to junior members.

He was recognized as the "Top Sales Manager" for four consecutive years (2014-2017) in a previous role.

Personality Overview

Features Driven

Objective Thinker

Demanding

They prefer to be the ones controlling the conversation or defining the terms.  They take a lot of pride in personal achievements. They respond well to strong and respectful communication.

Topics They Care About

Marketing Measurement
He focuses on helping marketers uncover the real incremental value of their spend using causal attribution, MMM, and incrementality testing, moving beyond traditional dashboards.
Digital Transformation
His personal career mission is to help companies digitally transform their business with the latest technology, drawing from his experience in IT services and software solutions.
DTC Brand Growth
He lists the growth of Direct-to-Consumer (DTC) brands and e-commerce as one of his key professional specialties and areas of expertise.

Media Appearances

Antony has no verified media appearances

Work History

5-2023
Sales Director at Lifesight
3-2022 - 5-2023
Associate Vice President Sales at Kapture CX
3-2019 - 3-2022
Senior Manager- Global Strategic Partnerships & Alliances( Channel Team) at eMudhra Limited
6-2018 - 2-2019
Senior Sales Manager at GTS Corporate
10-2017 - 5-2018
Business & Sales Manager at Valuepoint Systems Private Limited

Education

12-2021 - 12-2022
Professional Certificate Program In Marketing And Sales Management from Indian Institute of Management, Kozhikode
2017 - 2019
Master of Business Administration - MBA from ITM Group of Institutions

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Sales Director at Lifesight
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Insights For Selling To Antony

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antony is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Antony

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Antony move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Antony take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Antony

Personality Compatibility


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