Antony Georgin in

Antony Georgin

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Sales Director at Lifesight
📍 Bengaluru, Karnataka, India

Antony is a Sales Director at Lifesight with over 10 years of experience in sales and strategy, focused on digital transformation. He positions himself as "The Measurement Guy, " helping marketers use data to understand the incremental value of their spending. He holds an MBA and a certificate in Marketing and Sales Management.

Colleagues describe Antony as a disciplined, self-motivated, and supportive professional with a "hustle mentality. " He is praised for his humility and for uplifting the energy and motivation of his team, serving as an inspiration to junior members.

He was recognized as the "Top Sales Manager" for four consecutive years (2014-2017) in a previous role.

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Experience
14 Years
Current Role
Sales Director
Job Level
Mid-senior
Location
Bengaluru, Karnataka, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Antony cares about

Marketing Measurement
He focuses on helping marketers uncover the real incremental value of their spend using causal attribution, MMM, and incrementality testing, moving beyond traditional dashboards.
Digital Transformation
His personal career mission is to help companies digitally transform their business with the latest technology, drawing from his experience in IT services and software solutions.
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Career

Work history

5-2023
Sales Director
Lifesight
3-2022 - 5-2023
Associate Vice President Sales
Kapture CX
3-2019 - 3-2022
Senior Manager- Global Strategic Partnerships & Alliances( Channel Team)
eMudhra Limited
6-2018 - 2-2019
Senior Sales Manager
GTS Corporate
10-2017 - 5-2018
Business & Sales Manager
Valuepoint Systems Private Limited
In the press

Media appearances

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Education
12-2021 - 12-2022
Professional Certificate Program In Marketing And Sales Management
Indian Institute of Management, Kozhikode
2017 - 2019
Master of Business Administration - MBA
ITM Group of Institutions
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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