Antony Johnson

Trailblazer
DISC Type : DI

Head of Operational Excellence at Roke

Breaston, England, United Kingdom

Overview

Antony is a transformation and delivery leader with over 20 years of experience in complex, regulated sectors like defence and automotive. He specializes in fixing high-risk programmes, focusing on operating models, ERP, and enterprise change. People who have worked with him describe him as having deep experience and strong technical expertise.

He founded and scaled a digital automotive marketplace, yoauto, to an annual turnover of approximately £23 million before exiting the business.

Personality Overview

Values Relationships

Achievement-Oriented

Assertive

They are more likely to be open to unproven but exciting technologies.  They do not mind taking risks and can make hard decisions, if necessary. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Complex Programme Delivery
Specializes in taking ownership of difficult programmes facing commercial, regulatory, or delivery risk and restoring confidence through disciplined execution.
ERP & Operating Models
Led a major ERP rollout at Roke and believes successful implementation is fundamentally linked to a clear, executive-owned Target Operating Model (TOM).
AI Risk Management
Has a recent interest in AI risk planning and frameworks, sharing learning resources on the topic with his professional network.

Media Appearances

Antony has no verified media appearances

Work History

11-2023 - 10-2025
Head of Operational Excellence at Roke
3-2024 - 5-2025
ERP Business Integration Lead at Roke
3-2020 - 9-2023
Founder & Chief Operating Officer (Product & Delivery) at yoauto
9-2018 - 2-2020
Senior Program Manager at Plastic Omnium
9-2017 - 9-2018
Senior Program Manager at Grupo Antolin

Education

1-2016 - 11-2017
Master's degree from The University of Salford
1996 - 1999
NVQ Level 4 from North Lincolnshire Technical Collage

More Information

Social Presence :

Prographics :

Exp : 8 Location : Breaston, England, United Kingdom Job Level : N/A Designation : Head of Operational Excellence at Roke
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Insights For Selling To Antony

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Give them control of the sales process
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antony is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Antony

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Antony move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Antony take some risk or not?

  • They can take risks if necessary.

You And Antony

Personality Compatibility


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