Antti Nykänen in

Antti Nykänen

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Head of Marketing at AFRY
📍 Helsinki Metropolitan Area, Finland

Antti is the Head of Marketing at AFRY, where he leads a global team focused on B2B client engagement and retention. He has a strong track record of aligning marketing with sales to deliver positive ROI. People who have worked with him describe him as passionate and focused.

Outside of his professional life, Antti describes himself as a sporty and nature-loving husband and father. He is a team player both in and out of the office, emphasizing collaboration and psychological safety within his multicultural teams across Europe and Asia.

He recently delivered a guest lecture on the evolving landscape of B2B marketing at the Hanken School of Economics.

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Experience
24 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Helsinki Metropolitan Area, Finland
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Antti cares about

B2B Marketing
Leads a global B2B marketing organization and recently gave a university lecture on the topic, highlighting its significant evolution over the past two years.
Marketing & Sales Alignment
Highlights this as a personal strength and a key achievement, having increased qualified sales leads by over 10% for three consecutive years in a previous role.
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Career

Work history

7-2025
Head of Marketing
AFRY
6-2019 - 7-2025
Head of Marketing, Infrastructure
AFRY
2-2017 - 9-2018
Mentor
Private person
4-2013 - 6-2019
Head of Marketing, Regional Operations Northern Europe (later Business line IWE Northern Europe)
Pöyry
2-2009 - 3-2013
Marketing Communications Manager
Pöyry
In the press

Media appearances

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Education
2002 - 2004
Bachelor
Metropolia University of Applied Sciences
1997 - 2001
Bachelor
Mikkeli University of Applied Sciences
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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