Antti Nykänen

Commander
DISC Type : D

Head of Marketing at AFRY

Helsinki Metropolitan Area, Finland

Overview

Antti is the Head of Marketing at AFRY, where he leads a global team focused on B2B client engagement and retention. He has a strong track record of aligning marketing with sales to deliver positive ROI. People who have worked with him describe him as passionate and focused.

Outside of his professional life, Antti describes himself as a sporty and nature-loving husband and father. He is a team player both in and out of the office, emphasizing collaboration and psychological safety within his multicultural teams across Europe and Asia.

He recently delivered a guest lecture on the evolving landscape of B2B marketing at the Hanken School of Economics.

Personality Overview

Risk-Taker

Impact-Driven

Strong-Willed

They are very proud of what they do.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

B2B Marketing
Leads a global B2B marketing organization and recently gave a university lecture on the topic, highlighting its significant evolution over the past two years.
Marketing & Sales Alignment
Highlights this as a personal strength and a key achievement, having increased qualified sales leads by over 10% for three consecutive years in a previous role.
Sustainable Transition
Actively promotes his company's new strategy, which is centered on enabling the energy and industrial transition and strengthening societal resilience.

Media Appearances

Antti has no verified media appearances

Work History

7-2025
Head of Marketing at AFRY
6-2019 - 7-2025
Head of Marketing, Infrastructure at AFRY
2-2017 - 9-2018
Mentor at Private person
4-2013 - 6-2019
Head of Marketing, Regional Operations Northern Europe (later Business line IWE Northern Europe) at Pöyry
2-2009 - 3-2013
Marketing Communications Manager at Pöyry

Education

2002 - 2004
Bachelor from Metropolia University of Applied Sciences
1997 - 2001
Bachelor from Mikkeli University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 24 Location : Helsinki Metropolitan Area, Finland Job Level : Mid-senior Designation : Head of Marketing at AFRY
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Insights For Selling To Antti

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antti is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Antti

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Antti move?

  • They can take decisions very fast if you manage to convince them.
  • Can Antti take some risk or not?

  • The risks don’t matter much to them.

You And Antti

Personality Compatibility


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