Antti Seppälä

Critic
DISC Type : C

Engineering Director at Smartly

Helsinki, Uusimaa, Finland

Overview

Antti is an experienced software engineering leader with a 15-year track record in cloud computing, mobile, and embedded systems. As Engineering Director at Smartly, he focuses on building and motivating high-performing teams to maximize ROI. People who have worked with him describe him as highly-skilled, technology-oriented, and experienced.

Outside of his professional role, Antti shows an interest in the practical applications of emerging technology in daily life, such as using smart glasses for navigation and viewing sports statistics while cycling. He is an avid champion of Agile methodologies and holds a Certified Scrum Master certification.

He once mused about the potential of smart glasses to display AR navigation and personal stats like speed and heart rate while cycling.

Personality Overview

Critic

ROI Driven

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Engineering Leadership
His career focus is on building, motivating, and leading high-performing software engineering teams, as stated in his professional summary.
Agile Methodologies
He is a Certified Scrum Master and an avid champion of agile ways of working, frequently promoting related roles and concepts.
Cloud Architecture
His technical expertise includes cloud architectures like Kubernetes, AWS, and GCP, which are central to his 15+ years of experience.

Media Appearances

Antti has no verified media appearances

Work History

1-2026
Engineering Director at Smartly
6-2020 - 1-2026
Head of Digital Operations at Elisa
2-2019 - 6-2020
Head Of Service Operations at Elisa
8-2016 - 2-2019
Service Manager at Elisa
8-2008 - 9-2010
Network information systems engineer at Tekla

Education

2003 - 2008
Master's Degree from Teknillinen korkeakoulu-Tekniska högskolan

More Information

Social Presence :

Prographics :

Exp : 14 Location : Helsinki, Uusimaa, Finland Job Level : Mid-senior Designation : Engineering Director at Smartly
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Insights For Selling To Antti

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antti is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Antti

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Antti move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Antti take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Antti

Personality Compatibility


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