Anu Lakkaraju

Critic
DISC Type : C

VP, Global ERP Strategy and Applications at Ranpak

Strongsville, Ohio, United States

Overview

Anu Lakkaraju is the VP of Global ERP Strategy and Applications at Ranpak, specializing in large-scale ERP implementation and digital transformation. An M. S. graduate from Ball State University and a certified SAP consultant, she has a strong record leading teams across manufacturing, retail, and healthcare industries.

Colleagues describe her as an extremely smart, experienced, and humble IT professional, with one veteran calling her "one of the best SAP Integrationists" they have ever worked with.

Personality Overview

Negotiator

Critic

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Global ERP Strategy
Her current role as VP at Ranpak is focused on global ERP strategy and applications, building on her extensive experience in large-scale implementations.
Digital Transformation
Her profile highlights a successful track record in leading digital transformation programs across multiple industries, including manufacturing, retail, and healthcare.
SAP Solutions
A certified SAP ABAP and HCM consultant with deep expertise in the entire SAP landscape, as noted in her past roles and peer recommendations.

Media Appearances

Anu has no verified media appearances

Work History

4-2025
VP, Global ERP Strategy and Applications at Ranpak
5-2022 - 4-2025
Senior Director, ERP Applications at Ranpak
8-2018 - 6-2022
Director, Applications and Digital Solutions (SAP, Cloud Technology, Web Applications) at Materion Corporation
Director - HR SAP CoE (SAP, SuccessFactors) at Delta Air Lines
Senior Manager, SAP CoE (SuccessFactors, HCM, FI-CO, MM, RE-FX, BASIS) at Flynn Restaurant Group

Education

1996 - 1998
M.S. from Ball State University
1993 - 1995
B.S. from Indiana University Indianapolis

More Information

Social Presence :

Prographics :

Exp : 7 Location : Strongsville, Ohio, United States Job Level : Senior Designation : VP, Global ERP Strategy and Applications at Ranpak
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Insights For Selling To Anu

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anu is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Anu

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Anu move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Anu take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Anu

Personality Compatibility


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