Anubhav Pandey

Questioner
DISC Type : c

Chief Strategy Officer (CSO) at Consortium Gifts

Noida, Uttar Pradesh, India

Overview

Anubhav Pandey serves as the Chief Strategy Officer at Consortium Gifts, bringing over 12 years of experience in building and implementing online company stores and marketing portals. He leverages his MBA from Gauhati University to drive strategic planning and growth for a diverse client base, including Fortune 500 companies.

He is a published author and thought leader, sharing insights on topics like the evolution of corporate gifting and the strategic use of new media for business influence. He has been featured in interviews discussing market trends, company growth, and the integration of technology in the B2B sector.

Anubhav authored an article titled, “Podcasting: The New Power Move in Business Influence and Image Building, ” highlighting it as a strategic tool for brands.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Corporate Gifting Evolution
He frequently writes and speaks about the shift in corporate gifting from souvenirs to a medium for brand storytelling, sustainability, and supporting local Indian brands.
B2B E-commerce
Leads the strategy for "Company Brandstore, " a venture creating dedicated e-commerce portals for corporations to manage their branded merchandise.
Business Podcasting
Authored a published article on how podcasting is a strategic tool for business influence and image building, showing his interest in modern marketing channels.

Media Appearances

Anubhav has no verified media appearances

Work History

8-2023
Chief Strategy Officer (CSO) at Consortium Gifts
3-2020
Senior Marketing Manager at Consortium Gifts
11-2014
Deputy Manager Marketing(Online) at Consortium Gifts

Education

2010 - 2012
Master of Business Administration (MBA)( Industry Integrated) from Gauhati University
2007 - 2010
Bachelor of Business Administration (BBA) from Integral University, Lucknow, Uttar Pradesh

More Information

Social Presence :

Prographics :

Exp : 11 Location : Noida, Uttar Pradesh, India Job Level : Leadership Designation : Chief Strategy Officer (CSO) at Consortium Gifts
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Insights For Selling To Anubhav

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anubhav is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Anubhav

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anubhav move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Anubhav take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Anubhav

Personality Compatibility


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