Anuj Sharma

Questioner
DISC Type : c

Growth & Revenue Strategy at Purplle.com

New Delhi, Delhi, India

Overview

Anuj is an experienced Business Strategist at Purplle. com with over eight years of expertise in driving growth. He holds an MBA in Strategy from Singapore Management University and specializes in P&L management and creating innovative MarTech products to optimize business value and profit.

He was described by his MBA negotiations instructor as a "confident, insightful, and approachable person" with very impressive negotiating skills.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

MarTech Innovation
Describes himself as a MarTech innovator focused on creating cutting-edge products, supported by his certification in Marketing Attribution and Mix Modeling.
Data-Driven Strategy
Emphasizes the use of analytics and quantitative data, holding a certification in analyzing business data with SQL to derive actionable insights.
Profit Optimization
Focuses on core business strategies including P&L management, revenue management, and identifying key financial metrics to ensure business growth.

Media Appearances

Anuj has no verified media appearances

Work History

9-2021
Growth & Revenue Strategy at Purplle.com
6-2019 - 3-2021
Sr Associate, Corporate Strategy at Droom
6-2018 - 4-2019
Product Analyst at Screening Eagle Technologies
7-2011 - 11-2017
Head of Acquisition at Valmax Buildtech

Education

Master of Business Administration - MBA from Singapore Management University

More Information

Social Presence :

Prographics :

Exp : 13 Location : New Delhi, Delhi, India Job Level : N/A Designation : Growth & Revenue Strategy at Purplle.com
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Insights For Selling To Anuj

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anuj is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Anuj

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anuj move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Anuj take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Anuj

Personality Compatibility


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