Anuj Sidhu

Activist
DISC Type : Cd

Director of Software Engineering at Johnson & Johnson MedTech

Greater Boston, United States

Overview

Anuj has no verified overview

Personality Overview

Observative

Value Conscious

Perfectionist

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Anuj has no verified topics they care about

Media Appearances

Anuj has no verified media appearances

Work History

10-2022
Director of Software Engineering at Johnson & Johnson MedTech
6-2019 - 10-2022
Associate Director - Embedded Software at Johnson & Johnson MedTech
8-2016 - 8-2018
Connectivity Lead & Principal Engineer - EE/SW at Stryker
3-2014 - 7-2016
Project Manager -Sr. Staff Engineer at Stryker
3-2012 - 3-2014
Technical Lead - Sr. Staff Engineer at Stryker

Education

Master of Business Administration (MBA) from University of Michigan - Stephen M. Ross School of Business
Bachelor in Electrical Engineering from Punjab Technical University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Boston, United States Job Level : Mid-senior Designation : Director of Software Engineering at Johnson & Johnson MedTech
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Insights For Selling To Anuj

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anuj is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Anuj

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Anuj move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Anuj take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Anuj

Personality Compatibility


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