Anuja Lath

Observer
DISC Type : ic

Co-Founder & CEO at RedAlkemi Online Pvt. Ltd.

Chandigarh, India

Overview

Anuja Lath is a serial entrepreneur with a career spanning since 1986, currently serving as the Co-Founder & CEO of RedAlkemi, a digital design agency. An alumna of the Govt. College of Art, colleagues describe her as creative, innovative, and an inspiring leader with a forte in design, strategy, and business growth.

Beyond her digital marketing work, Anuja is deeply passionate about creative arts. She founded Aura Pottery, a ceramics studio offering residential retreats where she is the Owner and Resident Potter. This venture extends to Aura Life, an experiential homestay on a sustainable farm, reflecting her love for art and hospitality.

Anuja co-founded her first visual communications company, Pugmarks Design Studio, at the age of 18 in 1986.

Personality Overview

Assertive

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Digital Marketing & SEO
As CEO of RedAlkemi and a recognized digital marketing expert, she frequently shares insights on SEO, social media strategies, and improving online visibility for businesses.
Entrepreneurship & Growth
Having co-founded several ventures since 1986, she has a long history of building businesses from the ground up, focusing on strategy, innovation, and team management.
Ceramics & Pottery
A self-taught ceramic artist, she founded Aura Pottery, a studio and retreat. She actively teaches workshops and creates her own unique ceramic pieces for exhibitions.

Media Appearances

Anuja has no verified media appearances

Work History

12-2002
Co-Founder & CEO at RedAlkemi Online Pvt. Ltd.
4-2016
Owner & Resident Potter at Aura Pottery
7-2020
Director at AuraLife
5-1986 - 2-2019
Co-Founder at Pugmarks Design
4-2010 - 9-2013
CEO at Indian Art Collectors

Education

1986 - 1990
Bachelor of Fine Arts from Govt. College of Art, Chandigarh
1985 - 1986
Class XI-XII from Govt. College for Girls, Chandigarh

More Information

Social Presence :

Prographics :

Exp : 36 Location : Chandigarh, India Job Level : Leadership Designation : Co-Founder & CEO at RedAlkemi Online Pvt. Ltd.
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Insights For Selling To Anuja

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anuja is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Anuja

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Anuja move?

  • They like to analyze well and then make their decisions.
  • Can Anuja take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Anuja

Personality Compatibility


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