Anurag Bharati

Doer
DISC Type : sd

Senior Manager - Brand & Partnerships at LegaXy

New Delhi, Delhi, India

Overview

Anurag Bharati is a Senior Manager for Brand & Partnerships at LegaXy, where he specializes in connecting brands with elite athletes. Leveraging his MBA and prior experience at Disney Star and BIG FM, he excels at managing and aligning brand identities with the personas of top sporting talent.

He has a strong personal passion for Indian sports, actively celebrating the global achievements of the nations athletes. His interests extend from cricket to combat sports, and he keeps an eye on emerging technologies that enhance fan engagement, such as co-watching platforms.

He proudly manages Puja "The Cyclone" Tomar, the first Indian woman to win a fight in the UFC.

Personality Overview

Deliberate Doer

Results Focused

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Athlete Brand Partnerships
His core role involves building high-impact brand collaborations and long-term ambassador opportunities for India’s finest cricketing talent.
Indian Sporting Success
He actively celebrates and promotes groundbreaking achievements of Indian athletes on the global stage, such as historic wins in the UFC.
Cricket Talent Management
He is committed to representing both legendary and modern stars in Indian cricket, facilitating meaningful brand associations for them.

Media Appearances

Anurag has no verified media appearances

Work History

11-2025
Senior Manager - Brand & Partnerships at LegaXy
10-2022 - 11-2025
Assistant Manager at Disney Star
11-2021 - 7-2022
Business Partner at BIG FM
6-2019 - 10-2021
Assistant manager sales at Qube Cinema Technologies Pvt Ltd formerly known as Real Image Media Technologies Pvt Ltd
10-2018 - 3-2019
Ad Sales at Sri Adhikari Brothers Group

Education

2014 - 2016
Master of Business Administration (MBA) from Guru Gobind Singh Indraprastha University
B.Sc from Institute of Hotel Management, Chennai

More Information

Social Presence :

Prographics :

Exp : 6 Location : New Delhi, Delhi, India Job Level : Middle Designation : Senior Manager - Brand & Partnerships at LegaXy
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Insights For Selling To Anurag

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anurag is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Anurag

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Anurag move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Anurag take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Anurag

Personality Compatibility


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