Anurag Choudhary

Examiner
DISC Type : cs

Chairman & Managing Director at Himadri Speciality Chemical Ltd.

Kolkata, West Bengal, India

Overview

Anurag Choudhary is the Chairman, Managing Director, and CEO of Himadri Speciality Chemical Ltd, a company he co-founded. He has led its transformation from a coal tar pitch manufacturer to a global specialty chemical conglomerate, now pioneering the development of anode and cathode materials for Lithium-ion batteries to support Indias clean energy transition.

He is deeply committed to innovation, ESG principles, and building a strong company culture, often referring to his team as the "Himadri family. " Anurag champions a philosophy of responsible, value-driven growth and believes in fostering a purpose-led organization that focuses on creating a sustainable impact on the people and environment around it.

He began his journey with Himadri at the age of eighteen, orchestrating its significant growth over the last three decades.

Personality Overview

Status Quo Seeker

Late Adopter

Tough To Convince

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Clean Energy Transition
He is leading Himadri's strategic pivot from carbon chemistry to becoming a key player in India's battery materials value chain, focusing on EV and energy storage solutions.
Battery Material Innovation
He frequently discusses the company's significant R&D and investment in producing advanced anode and cathode materials, aiming to reduce India's import dependency.
Domestic Manufacturing
A strong advocate for the "Make in India" initiative, he emphasizes building a self-reliant and globally competitive battery supply chain within the country.

Media Appearances

Interview with Anurag Choudhary, CMD & CEO of Himadri Speciality Chemical Ltd.. Featured in DSIJ Insights

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Anurag Choudhary, the esteemed owner of Himadri Speciality Chemical Ltd.. Featured in Facebook (Eurostat Rating)

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Work History

12-1990
Chairman & Managing Director at Himadri Speciality Chemical Ltd.

Education

1990 - 1993
Bachelor of Commerce - BCom from Calcutta University, Kolkata
1975 - 1990
High School from Birla High School

More Information

Social Presence :

Prographics :

Exp : 35 Location : Kolkata, West Bengal, India Job Level : Mid-senior Designation : Chairman & Managing Director at Himadri Speciality Chemical Ltd.
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Insights For Selling To Anurag

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anurag is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Anurag

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Anurag move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Anurag take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Anurag

Personality Compatibility


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