Anushka Sani

Trailblazer
DISC Type : ID

Founder & Creative Director at Thought Over Design

Mumbai, Maharashtra, India

Overview

Anushka Sani is the Founder and Creative Director of Thought Over Design, a studio focused on building impactful consumer brands. She also serves as Chief Creative Advisor to The Whole Truth Foods. With a background in Visual Communication and a program from IIM Ahmedabad, she has shaped brand strategy for over 100 businesses, including Nykaa and Godrej Interio.

Outside of her professional work, Anushka is a PADI-certified Dive Master, an experience she describes as the most fulfilling of her life. She has a passion for travel, previously working as an associate producer for a travelogue web-series that explored the Himalayas. She is also a vocal advocate for body positivity and purpose-driven work.

Unique fact: Anushka took a break from her design career to live in the Andaman Islands and train to become a professional scuba dive master.

Personality Overview

Persuasive

Charismatic

Values Relationships

They are charming and have the ability to align others behind their decisions.  They like to keep things under control. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Purpose-Driven Brands
Her studio, Thought Over Design, was founded to help purpose-driven, founder-led companies build authentic brand identities that resonate deeply with consumers.
Founder-Led Businesses
She is passionate about working directly with entrepreneurs to translate their business vision into a compelling brand strategy and design, shaping companies from the ground up.
Creative Leadership
She openly discusses the challenges of leading a creative team and fosters a studio with a significant female presence, reflecting a commitment to inclusive leadership.

Media Appearances

Anushka has no verified media appearances

Work History

9-2013
Founder & Creative Director at Thought Over Design
5-2023
Chief Creative Advisor at The Whole Truth Foods
5-2025
Advisory Board at Sauce.vc
1-2015 - 1-2016
Associate Producer for Way Back Home / Away From Home at TheVibe
3-2013 - 7-2013
Dive Master at Diveindia Scuba & Resorts

Education

2019 - 2020
Creative and Cultural Business Programme from Indian Institute of Management Ahmedabad
6-2008 - 12-2010
Visual Communication Design from Srishti School of Art, Design & Technology

More Information

Social Presence :

Prographics :

Exp : 5 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Founder & Creative Director at Thought Over Design
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Insights For Selling To Anushka

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anushka is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Anushka

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Anushka move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Anushka take some risk or not?

  • They can take risks if necessary.

You And Anushka

Personality Compatibility


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