Anya Balsamides

Inspirer
DISC Type : di

Copy Supervisor at Purplemoon, an IQVIA business

New York, New York, United States

Overview

Anya is a Copy Supervisor at Purplemoon, an IQVIA business, where she creates emotive brand stories for multi-faceted campaigns. An alumna of the University of Miami, she has a background in developing content for healthcare brands across print, digital, and social platforms. Colleagues describe her as a driven and rising star on her team.

During her time at university, Anya was the Co-Executive Editor for the student magazine, Distraction, demonstrating early leadership and a passion for writing and editorial work. Her education also included a study abroad program at the Université Sorbonne Nouvelle, suggesting an interest in French culture.

She describes herself as an "Insight Treasure Hunter, " highlighting her strategic approach to using market research for compelling storytelling.

Personality Overview

Fast Adopter

Confident & Optimistic

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Healthcare Storytelling
Focuses on creating memorable and emotive brand narratives for both healthcare professionals and consumers, and has written on topics like the opioid crisis.
Creative Campaigning
Experienced in developing and executing integrated campaign stories across print, digital, social, and out-of-home (OOH) media.
Strategic Brand Planning
Identifies as an "Insight Treasure Hunter, " using market research and strategic planning to inform her creative copy and brand narratives.

Media Appearances

Anya has no verified media appearances

Work History

12-2025
Copy Supervisor at Purplemoon, an IQVIA business
8-2024 - 10-2025
Copy Supervisor at Propel Health Communications
9-2023 - 8-2024
Senior Copywriter at Propel Health Communications
4-2022 - 6-2023
Copywriter at Havas Health Plus
4-2021 - 4-2022
Junior Copywriter at Havas Health Plus

Education

2016 - 2020
Bachelor's Degree from University of Miami
Study Abroad from Université Sorbonne Nouvelle

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : N/A Designation : Copy Supervisor at Purplemoon, an IQVIA business
URL has been copied!

Insights For Selling To Anya

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anya is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Anya

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Anya move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Anya take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Anya

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.