Anya DiGann

Energizer
DISC Type : I

Innovation Lead at Doblin

Greater Chicago Area, United States

Overview

Anya DiGann is an Innovation Lead at Doblin, specializing in business design and product-market fit. An ex-entrepreneur, she leverages user insights and design thinking to launch sophisticated solutions. She holds an M. S. in Design Innovation and an MBA in Entrepreneurship and Marketing from Northwestern University, with prior experience at Deloitte and in venture capital.

As a life-long innovator, Anya is driven to create valuable experiences by tapping into true consumer needs. This passion culminated in her founding SquadSolve, a venture designed to bring friends together through shared adventures, reflecting her interest in fostering connection in a digital world.

She once founded a company that sent mysteries to friends via SMS to solve together.

Personality Overview

Full Of Energy

Enthusiastic

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Human-Centered Design
Her professional summary highlights expertise in human-centered design, user research, and insight synthesis to create valuable consumer experiences.
Innovation Strategy
Her career at Doblin, gravitytank, and Deloitte has focused on designing and launching new ventures, services, and firm-wide innovation playbooks.
Entrepreneurial Ventures
She was the Founder & CEO of SquadSolve, an SMS-based mystery game, and her Kellogg MBA focused on entrepreneurship.

Media Appearances

Anya has no verified media appearances

Work History

1-2018
Innovation Lead at Doblin
9-2016 - 3-2017
MBA Associate Intern at Cross Culture Ventures
6-2016 - 8-2016
Innovation Strategist at gravitytank
1-2016 - 1-2018
Founder & CEO at SquadSolve
10-2012 - 6-2015
Strategy Consultant at Deloitte Consulting – Strategy & Operations

Education

2015 - 6-2017
Master of Business Administration (M.B.A.) from Northwestern University - Kellogg School of Management
2015 - 2017
Master of Science (MS) from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Innovation Lead at Doblin
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Insights For Selling To Anya

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anya is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Anya

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Anya move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Anya take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Anya

Personality Compatibility


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