Aparna Sinha

Enigma
DISC Type : cdi

Vercel, SVP Product at Vercel

Palo Alto, California, United States

Overview

Aparna has no verified overview

Personality Overview

Fast Follower

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Aparna has no verified topics they care about

Media Appearances

Aparna has no verified media appearances

Work History

6-2025
Vercel, SVP Product at Vercel
1-2024
Startup Advisor / Investor at Pear VC
12-2022 - 1-2024
Partner, AI/ML at Pear VC
1-2024 - 5-2025
Senior Vice President at Capital One
1-2020 - 12-2022
Senior Director, Google Cloud Developer Platform at Google

Education

PhD from Stanford University
Bachelor of Science from Stanford University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Palo Alto, California, United States Job Level : Leadership Designation : Vercel, SVP Product at Vercel
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Insights For Selling To Aparna

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aparna is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Aparna

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Aparna move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Aparna take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Aparna

Personality Compatibility


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