Apoorva Maheshwari

Critic
DISC Type : C

Head Of Marketing, India at Bestseller India

Mumbai, Maharashtra, India

Overview

Apoorva has no verified overview

Personality Overview

Negotiator

ROI Driven

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Apoorva has no verified topics they care about

Media Appearances

Apoorva has no verified media appearances

Work History

4-2022
Head Of Marketing, India at Bestseller India
4-2018 - 1-2022
Director of Marketing, India and South Asia at Accor
6-2017 - 4-2018
Deputy General Manager- Brand Management at Great Lakes Institute of Management
10-2015 - 4-2017
Senior Brand Manager at Zivame.com
9-2013 - 6-2015
Deputy General Manager-Marketing at Lodha Group

Education

2008 - 2010
PGDCM from MICA | The School of Ideas
2004 - 2007
B.A (Hons) from Shri Ram College of Commerce (SRCC)

More Information

Social Presence :

Prographics :

Exp : 11 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Head Of Marketing, India at Bestseller India
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Insights For Selling To Apoorva

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Apoorva is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Apoorva

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Apoorva move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Apoorva take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Apoorva

Personality Compatibility


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