Aprajita Chauhan in

Aprajita Chauhan

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Principal Researcher at Gartner
📍 Gurugram, Haryana, India

Aprajita is a Principal Researcher at Gartner, specializing in market intelligence and data-driven business strategy. With a background in brand strategy from Ipsos and TBWA, she has deep experience in qualitative analysis and consumer insights. Colleagues describe her as having an eye for detail, strong interpersonal skills, and a strategic mindset.

Outside of work, Aprajita is a passionate traveler and content creator, documenting her cultural observations from trips across Europe. Her interests include exploring emerging social trends, from the rise of matcha to shifts in wedding traditions, and she is an advocate for inclusive infrastructure and design.

Unique fact: Aprajita was the first runner-up at the 31st Market Research Society of India (MRSI) awards.

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Experience
7 Years
Current Role
Principal Researcher
Job Level
Middle
Location
Gurugram, Haryana, India
Personality Overview

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Priorities

Topics Aprajita cares about

Market Intelligence
Her core professional focus involves leveraging market intelligence and industry analysis to guide key business decisions for organizations.
Consumer Insights
Previously managed qualitative analysis at Ipsos, focusing on gaining a deep understanding of consumers using methodologies like JTBD and UX research.
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Career

Work history

3-2025
Principal Researcher
Gartner
4-2024 - 2-2025
Personal goal pursuit
Career Break
4-2021 - 3-2024
Research Manager
Ipsos
2-2020 - 1-2021
Senior Brand Strategist
Fork Media
6-2019 - 1-2020
Strategy Executive
TBWA\India
In the press

Media appearances

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Education
Bachelor's degree
Delhi University
Marketing and Advertising
St. Xavier's College, Mumbai
Social presence
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