Aprajita Chauhan

Wildcard
DISC Type : csi

Principal Researcher at Gartner

Gurugram, Haryana, India

Overview

Aprajita is a Principal Researcher at Gartner, specializing in market intelligence and data-driven business strategy. With a background in brand strategy from Ipsos and TBWA, she has deep experience in qualitative analysis and consumer insights. Colleagues describe her as having an eye for detail, strong interpersonal skills, and a strategic mindset.

Outside of work, Aprajita is a passionate traveler and content creator, documenting her cultural observations from trips across Europe. Her interests include exploring emerging social trends, from the rise of matcha to shifts in wedding traditions, and she is an advocate for inclusive infrastructure and design.

Unique fact: Aprajita was the first runner-up at the 31st Market Research Society of India (MRSI) awards.

Personality Overview

Curious But Skeptical

Friendly But Slow

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Market Intelligence
Her core professional focus involves leveraging market intelligence and industry analysis to guide key business decisions for organizations.
Consumer Insights
Previously managed qualitative analysis at Ipsos, focusing on gaining a deep understanding of consumers using methodologies like JTBD and UX research.
Cultural Trends
She frequently posts observations on emerging cultural and consumer trends, such as the mainstream adoption of matcha and evolving wedding customs.

Media Appearances

Aprajita has no verified media appearances

Work History

3-2025
Principal Researcher at Gartner
4-2024 - 2-2025
Personal goal pursuit at Career Break
4-2021 - 3-2024
Research Manager at Ipsos
2-2020 - 1-2021
Senior Brand Strategist at Fork Media
6-2019 - 1-2020
Strategy Executive at TBWA\India

Education

Bachelor's degree from Delhi University
Marketing and Advertising from St. Xavier's College, Mumbai

More Information

Social Presence :

Prographics :

Exp : 7 Location : Gurugram, Haryana, India Job Level : Middle Designation : Principal Researcher at Gartner
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Insights For Selling To Aprajita

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aprajita is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Aprajita

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Aprajita move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Aprajita take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Aprajita

Personality Compatibility


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