April D.

Inquirer
DISC Type : cd

President & CFO at Effervescent Consulting

Leesburg, Virginia, United States

Overview

April is the President and CFO at Effervescent Consulting, a managed service provider specializing in enterprise applications like Workday, Oracle, and Salesforce. She leverages over 20 years of expertise in management consulting and business transformation, holding an MBA from LSU Shreveport.

Beyond her finance career, April is an entrepreneur with a creative side. She is an active real estate investor managing her own properties and previously founded and ran AEliz Photography, a business specializing in artistic prints and marketing materials for real estate agents.

Unique fact: April is a member of the German Honor Society and has studied Art History.

Personality Overview

Judgemental

Demanding

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Government Contracting
Her recent professional focus is on helping small businesses source government RFPs, actively promoting tools and opportunities in the GovCon space.
Enterprise Applications
Her company specializes in optimizing enterprise business applications such as Workday, Oracle, SAP, and Salesforce, reflecting deep expertise in this area.
Small Business Growth
[Predicted] Her advocacy for platforms that assist small businesses in securing government contracts suggests a passion for supporting small business development and success.

Media Appearances

April has no verified media appearances

Work History

8-2021
President & CFO at Effervescent Consulting
8-2014
Real Estate Investor at April Conley
11-2018 - 7-2021
Finance Manager at Phoenix Operations Group
11-2017 - 11-2018
Business Analyst at Phoenix Operations Group
3-2015 - 1-2017
Photographer, Business Owner at AEliz Photography

Education

Master of Business Administration - MBA from LSU Shreveport
2010 - 2011
Bachelor of Science (BS) from Towson University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Leesburg, Virginia, United States Job Level : Leadership Designation : President & CFO at Effervescent Consulting
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Insights For Selling To April

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with April is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from April

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will April move?

  • Their decision making speed is somewhere in the middle.
  • Can April take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And April

Personality Compatibility


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