Apurva Singh

Inquirer
DISC Type : cd

Strategy & Operations, Senior Associate, gSO at Google

Gurugram, Haryana, India

Overview

Apurva Singh is a Strategy & Operations Senior Associate at Google, combining his MBA from IIM Shillong and a mechanical engineering background to excel in data-driven strategy. His experience spans performance marketing, business intelligence, and sales, where he consulted Googles largest clients on growth strategies.

As an inquisitive and creative learner, Apurva has a passion for design and cross-functional knowledge. He values data-driven insights over media headlines and shows a keen interest in evolving e-commerce trends and how major corporations can collaborate for social impact.

He was awarded for achieving the highest Business Intelligence Scores across multiple dealerships while at VE Commercial Vehicles.

Personality Overview

Upfront

ROI Conscious

Hard To Convince

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Data-driven Decisions
A mechanical engineer by training, he emphasizes making "calculated data driven decisions" and filters his news to focus on reports and analysis based on data points.
Performance Marketing
As a Senior Product Specialist at Google, he crafted bespoke performance marketing strategies for major clients in Travel, Foodtech, Retail, and B2B sectors to achieve growth.
E-commerce Trends
He has analyzed the shift in consumer spending, noting that e-commerce has evolved from a convenience into a need and a critical one-stop solution.

Media Appearances

Apurva has no verified media appearances

Work History

4-2025
Strategy & Operations, Senior Associate, gSO at Google
4-2024 - 4-2025
Senior Product Specialist - Google Ads at Google
4-2022 - 3-2024
Product Specialist - Search - Google Ads at Google
5-2020 - 6-2020
Summer Intern - GBO at Google
6-2018
Graduate Engineer Trainee at VE Commercial Vehicles Ltd.

Education

2019 - 2021
Master of Business Administration - MBA from Indian Institute of Management, Shillong
2014 - 2018
Bachelor of Technology from Vellore Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 6 Location : Gurugram, Haryana, India Job Level : Middle Designation : Strategy & Operations, Senior Associate, gSO at Google
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Insights For Selling To Apurva

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Apurva is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Apurva

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Apurva move?

  • Their decision making speed is somewhere in the middle.
  • Can Apurva take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Apurva

Personality Compatibility


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