Araceli Contreras in

Araceli Contreras

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Director Of Operations at Mazda México
📍 Mexico

Araceli Contreras is the Vice President of Operations at Mazda México, with a career spanning over two decades in the automotive industry, including key roles at Nissan. She oversees logistics, sales, marketing, and customer experience. Araceli holds a Bachelors degree in Communication from Universidad Intercontinental.

Originally aspiring to a career in journalism and media, Araceli entered the automotive industry by chance with a role at Volkswagen. She quickly discovered a deep passion for the dynamic and ever-changing sector, where she has built her entire professional career since 2003.

Her extensive career in the automotive world began unexpectedly after she applied for an early-career role in CRM.

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Experience
21 Years
Current Role
Director Of Operations
Job Level
Mid-senior
Location
Mexico
Personality Overview

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Priorities

Topics Araceli cares about

Customer Experience
Her first automotive job was in CRM, and her current VP role includes direct oversight of Customer Experience, which she has stated is key to brand loyalty.
Automotive Strategy
Her career progression from Senior Product & Strategy Manager to VP of Operations highlights her focus on long-term business planning, product launches, and market positioning.
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Career

Work history

7-2021
Director Of Operations
Mazda México
1-2017 - 7-2021
Marketing & Product Director
Mazda México
2012 - 2017
Senior Product, Pricing & Strategy Manager
Mazda México
2011 - 2012
Key Account Manager
The Warranty Group
2008 - 2010
Communication Marketing Manager
Nissan Mexicana S.A. de C.V.
In the press

Media appearances

Araceli Contreras – Directora de Operaciones Mazda México (Interview). Featured in YouTube
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Araceli Contreras y Carlos Monroy asumen nuevos roles en Mazda México. Featured in Cluster Industrial
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Education
1999 - 2002
Bachelor's degree
Universidad Intercontinental
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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