Araceli Contreras

Observer
DISC Type : ci

Director Of Operations at Mazda México

Mexico

Overview

Araceli Contreras is the Vice President of Operations at Mazda México, with a career spanning over two decades in the automotive industry, including key roles at Nissan. She oversees logistics, sales, marketing, and customer experience. Araceli holds a Bachelors degree in Communication from Universidad Intercontinental.

Originally aspiring to a career in journalism and media, Araceli entered the automotive industry by chance with a role at Volkswagen. She quickly discovered a deep passion for the dynamic and ever-changing sector, where she has built her entire professional career since 2003.

Her extensive career in the automotive world began unexpectedly after she applied for an early-career role in CRM.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Customer Experience
Her first automotive job was in CRM, and her current VP role includes direct oversight of Customer Experience, which she has stated is key to brand loyalty.
Automotive Strategy
Her career progression from Senior Product & Strategy Manager to VP of Operations highlights her focus on long-term business planning, product launches, and market positioning.
Market Growth
In interviews, she discusses key growth strategies for Mazda in Mexico, including restructuring prices, launching new vehicles, and expanding the dealer network.

Media Appearances

Araceli Contreras – Directora de Operaciones Mazda México (Interview). Featured in YouTube

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Araceli Contreras y Carlos Monroy asumen nuevos roles en Mazda México. Featured in Cluster Industrial

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Work History

7-2021
Director Of Operations at Mazda México
1-2017 - 7-2021
Marketing & Product Director at Mazda México
2012 - 2017
Senior Product, Pricing & Strategy Manager at Mazda México
2011 - 2012
Key Account Manager at The Warranty Group
2008 - 2010
Communication Marketing Manager at Nissan Mexicana S.A. de C.V.

Education

1999 - 2002
Bachelor's degree from Universidad Intercontinental

More Information

Social Presence :

Prographics :

Exp : 21 Location : Mexico Job Level : Mid-senior Designation : Director Of Operations at Mazda México
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Insights For Selling To Araceli

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Araceli is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Araceli

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Araceli move?

  • They like to analyze well and then make their decisions.
  • Can Araceli take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Araceli

Personality Compatibility


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