Araceli Giner Arroyo

Critic
DISC Type : C

Marketing Manager at ATA Insights

Madrid, Community of Madrid, Spain

Overview

Araceli is a dedicated Marketing Manager at ATA Insights, specializing in the renewable energy sector. She focuses on developing B2B communication strategies to help organizations build authority and reputation. Educated at Universidad de Cádiz and Universidad de Sevilla, she is praised for her skills in market analysis and sales.

Described as hard-working and fast-thinking, Araceli is passionate about continuous learning within the marketing field. She enjoys making personal connections with professionals worldwide through her work. Her social engagement suggests a strong interest in international markets, particularly within Europe, and communicating with diverse audiences.

Unique fact: Araceli won first prize for creating the best strategic plan for a service company in a competition at Hogeschool van Arnhem en Nijmegen.

Personality Overview

Negotiator

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Renewable Energy
Her entire career focus at ATA Insights is on the renewables sector, which she describes as a "blooming industry. "
B2B Communication
Her stated professional goal is to help B2B organizations grow through consistent and effective communication strategies.
Energy Storage (BESS)
She frequently promotes and engages with content about Battery Energy Storage Systems (BESS) and the role of AI in this technology.

Media Appearances

Araceli has no verified media appearances

Work History

10-2016
Marketing Manager at ATA Insights
2-2016 - 10-2016
Business manager at Genetic insider
2-2015 - 1-2016
Digital marketing manager at StreamOfTalent.com
5-2014 - 6-2015
Digital marketing strategist at TMedia Solutions
3-2013 - 9-2013
Communication assistant at CTAER - Centro Tecnológico Avanzado de Energías Renovables

Education

2013 - 2014
Master’s Degree from Universidad de Cádiz
2008 - 2013
Bachelor’s Degree from Universidad de Sevilla

More Information

Social Presence :

Prographics :

Exp : 11 Location : Madrid, Community of Madrid, Spain Job Level : Middle Designation : Marketing Manager at ATA Insights
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Insights For Selling To Araceli

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Araceli is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Araceli

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Araceli move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Araceli take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Araceli

Personality Compatibility


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