Belén Gallego

Critic
DISC Type : C

Chief Executive Officer at ATA Insights

Madrid, Community of Madrid, Spain

Overview

Belén Gallego is the CEO of ATA Insights and RENMAD Events, a communication and marketing professional with 15 years of experience focused on sustainability and decarbonization. A graduate of Georgetown University and Esade, she is at the forefront of driving favorable policies for renewable energy through global initiatives.

She is a passionately curious individual who is deeply inspired by meeting like-minded people and continuously learning about policy, technology, and markets in the sustainable energy sector. Her motivation stems from a commitment to creating a decarbonized future and sharing knowledge within the global community.

Unique fact: Belén has delivered a TEDx talk on how to reshape the global energy landscape and has organized over 100 conferences.

Personality Overview

Precise

ROI Driven

Negotiator

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Renewable Energy Finance
Organizes events like RENMAD Invest, connecting renewable project developers with banks, funds, and investors, and writes articles on the evolution of Power Purchase Agreements (PPAs).
Decarbonization Strategies
Her company, ATA Insights, is dedicated to helping decarbonization, sustainability, and renewable energy companies navigate industry disruption and stay ahead of the curve.
Knowledge Sharing
Has a long history of leading cross-sector content, including running over 320 webinars and delivering a TEDx talk to share information on sustainable energy.

Media Appearances

Belén has no verified media appearances

Work History

7-2016
Chief Executive Officer at ATA Insights
6-2015 - 12-2016
Strategy & Business Development at ATA Renewables
9-2006 - 12-2014
Founder & head of solar brands at Reuter Events - Solar brands CSP Today & PV Insider

Education

2015 - 2016
Master’s Degree from Georgetown University
2015 - 2016
Master of Business Administration (M.B.A.) from Esade

More Information

Social Presence :

Prographics :

Exp : 18 Location : Madrid, Community of Madrid, Spain Job Level : Leadership Designation : Chief Executive Officer at ATA Insights
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Insights For Selling To Belén

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Belén is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Belén

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Belén move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Belén take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Belén

Personality Compatibility


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