Arathi Vedantham

Enigma
DISC Type : cid

Founder's Office at Opptra

Singapore

Overview

Arathi Vedantham is a seasoned communications professional with 30 years of experience, currently serving in the Founders Office at Opptra. She specializes in C-suite communication strategy, organizational culture, and reputation management, with previous leadership roles at Flipkart and Yahoo. She is a graduate of Mount Carmel College.

Driven by an entrepreneurial spirit, Arathi recently founded One Purple, a venture dedicated to helping founders and startups embed impactful communications and culture into their core strategies. This reflects her passion for empowering the next generation of business leaders to realize their vision.

After a three-decade corporate career in communications, she launched her own startup, One Purple, to mentor and advise other founders.

Personality Overview

Hard To Convince

Persuasive & Assertive

Fast Follower

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Founder Communications
Her new venture, One Purple, is specifically designed to help founders and entrepreneurs enhance their communication strategies and realize their vision.
Startup Mentorship
Launched her own firm to guide founders, indicating a passion for mentoring and supporting the startup ecosystem.
Organizational Culture
Emphasizes cultivating dynamic organizational cultures as a core part of a successful business strategy for both startups and large corporations.

Media Appearances

Arathi has no verified media appearances

Work History

2024
Founder's Office at Opptra
2020 - 2024
Founder at One Purple
2013 - 2020
Head Of Internal Communications at Flipkart
2005 - 2012
Head Of Corporate Communications and Events at Yahoo Software Development India Private Limited
2004 - 2005
Head Of Marketing Services at Mphasis

Education

PGDMM from Mount Carmel College
B.Com from MES College

More Information

Social Presence :

Prographics :

Exp : 31 Location : Singapore Job Level : N/A Designation : Founder's Office at Opptra
URL has been copied!

Insights For Selling To Arathi

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arathi is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Arathi

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Arathi move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Arathi take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Arathi

Personality Compatibility


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