Archi Xiao

Critic
DISC Type : C

Global Marketing Director at Tuya Smart

United States

Overview

Archi is a seasoned marketing director at Tuya Smart, leveraging ten years of experience in product design, retail, and IoT. He leads Tuyas global marketing strategy, focusing on driving growth in energy management and AI+ solutions. He holds a PMP certification and a bachelors degree from Shenzhen University.

His background in product design and manufacturing consulting has made him a self-described "picky customer, " shaping his high standards and perspective on product excellence. He shows a fondness for nostalgic technology, referencing 80s/90s pop culture in relation to modern tech innovations.

Unique fact: At CES 2026, he will host a panel on AI and interoperability with leaders from Bluetooth SIG, Wi-Fi Alliance, and the Connectivity Standards Alliance.

Personality Overview

ROI Driven

Precise

Critic

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

AI & Interoperability
Hosted a panel at CES with leaders from Bluetooth SIG, Wi-Fi Alliance, and CSA to discuss how AI is reshaping hardware and human-device interaction.
Global Marketing
Leads Tuya’s international marketing strategy, managing regional teams worldwide to drive business growth and expand the company's brand influence.
Smart Energy Solutions
Focuses on exploring business potential for innovative energy management solutions and supports global sustainability through partnerships like the UN Global Compact.

Media Appearances

Archi Xiao - Head Of Marketing, Europe & East Asia at Tuya Smart. Featured in The Org

See Now

Work History

9-2025
Global Marketing Director at Tuya Smart
5-2022 - 9-2025
Associate Marketing Director, Eurasia at Tuya Smart
1-2021 - 4-2022
Senior Marketing Manager, Developer Relations and APAC Marketing at Tuya Smart
9-2020 - 1-2021
Senior Marketing Manager at Ping An Technology
7-2014 - 8-2020
Marketing Manager at QualiSys Consulting

Education

9-2009 - 7-2013
Bachelor's degree from Shenzhen University
2019 - 2019
Nanodegree from Udacity

More Information

Social Presence :

Prographics :

Exp : 12 Location : United States Job Level : Mid-senior Designation : Global Marketing Director at Tuya Smart
URL has been copied!

Insights For Selling To Archi

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Archi is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Archi

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Archi move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Archi take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Archi

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.