Archi Xiao in

Archi Xiao

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Global Marketing Director at Tuya Smart
📍 United States

Archi is a seasoned marketing director at Tuya Smart, leveraging ten years of experience in product design, retail, and IoT. He leads Tuyas global marketing strategy, focusing on driving growth in energy management and AI+ solutions. He holds a PMP certification and a bachelors degree from Shenzhen University.

His background in product design and manufacturing consulting has made him a self-described "picky customer, " shaping his high standards and perspective on product excellence. He shows a fondness for nostalgic technology, referencing 80s/90s pop culture in relation to modern tech innovations.

Unique fact: At CES 2026, he will host a panel on AI and interoperability with leaders from Bluetooth SIG, Wi-Fi Alliance, and the Connectivity Standards Alliance.

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Experience
12 Years
Current Role
Global Marketing Director
Job Level
Mid-senior
Location
United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Archi cares about

AI & Interoperability
Hosted a panel at CES with leaders from Bluetooth SIG, Wi-Fi Alliance, and CSA to discuss how AI is reshaping hardware and human-device interaction.
Global Marketing
Leads Tuya’s international marketing strategy, managing regional teams worldwide to drive business growth and expand the company's brand influence.
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Career

Work history

9-2025
Global Marketing Director
Tuya Smart
5-2022 - 9-2025
Associate Marketing Director, Eurasia
Tuya Smart
1-2021 - 4-2022
Senior Marketing Manager, Developer Relations and APAC Marketing
Tuya Smart
9-2020 - 1-2021
Senior Marketing Manager
Ping An Technology
7-2014 - 8-2020
Marketing Manager
QualiSys Consulting
In the press

Media appearances

Archi Xiao - Head Of Marketing, Europe & East Asia at Tuya Smart. Featured in The Org
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Education
9-2009 - 7-2013
Bachelor's degree
Shenzhen University
2019 - 2019
Nanodegree
Udacity
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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