Archie Moore

Enthusiast
DISC Type : i

GTM Engineer at Clay

United Kingdom

Overview

Archie is a Go-to-Market Engineer at Clay with expertise in leveraging data and technology intelligence to drive sales success. A former Head of Revenue at HG Insights, he has a strong background in sales leadership and EMEA market expansion. He is a graduate of the University of Bristol.

Outside of his direct role, Archie is active in the European tech community, speaking at events and attending major conferences like Web Summit and Slush. He is focused on building Clays presence in London and fostering connections within the local GTM ecosystem.

Unique fact: Archie was the very first Go-to-Market Engineer hired for Clays London office, spearheading their official launch in Europe.

Personality Overview

Non-Confrontational

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

GTM in Europe
He leads Clay's European expansion and publicly discusses the unique reasons why US GTM playbooks often fail in the European market.
Technology Intelligence
He defines this as using combined data points like install data, intent signals, and contract insights to precisely target accounts with a high propensity to buy.
Sales Leadership
As a former Head of Revenue, he focused on leadership development and celebrated team successes, earning praise as a "top level operator and manager. "

Media Appearances

Archie has no verified media appearances

Work History

8-2025
GTM Engineer at Clay
1-2025 - 8-2025
Head of Revenue, EMEA at HG Insights
1-2024 - 12-2024
Head of Sales, Enterprise & Strategic at HG Insights
1-2023 - 12-2023
Snr Manager, EMEA at HG Insights
1-2022 - 12-2022
Manager, EMEA at HG Insights

Education

2014 - 2019
Bachelor's Degree from University of Bristol
2008 - 2013
Maths from Canford School

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Middle Designation : GTM Engineer at Clay
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Insights For Selling To Archie

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Archie is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Archie

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Archie move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Archie take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Archie

Personality Compatibility


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