Archita Mahajan

Critic
DISC Type : C

Personal Branding at The Growth Palette

Malda, West Bengal, India

Overview

Archita Mahajan is a freelance content writer who helps brands develop their voice through long-form blogs and LinkedIn content. While pursuing her Bachelor of Medicine (MBBS) at The West Bengal University of Health Sciences, she has built a strong reputation, with colleagues describing her as "ridiculously efficient, " "passionate, " and "creative. "

Beyond her professional writing, Archita creates content for her YouTube channel on productivity and self-growth. She is a co-author in two published anthologies, "Euphoria" and "Shabd-E-Sangam, " where she expresses her views on womanhood and other topics through creative writing.

She is concurrently building a career as a professional content writer while studying to become a medical doctor.

Personality Overview

Precise

ROI Driven

Critic

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Brand Storytelling
Specializes in writing content that combines SEO strategy with compelling storytelling to build brand authority and create genuine connections with audiences.
LinkedIn Branding
Offers one-on-one LinkedIn profile optimization services and conducts sessions on how to leverage the platform for content and freelancing.
Freelance Career
Actively writes and shares advice about the freelance writing industry, focusing on consistency, finding a niche, and improving writing through iteration.

Media Appearances

Archita has no verified media appearances

Work History

1-2026
Personal Branding at The Growth Palette
12-2021
Freelance Writer at Self Employed
8-2024
Content Creator at YouTube
4-2022 - 10-2022
Creator at Crater.Club
7-2022 - 9-2022
Content Writer at Hacking Seekho

Education

9-2024 - 9-2029
Bachelor of Medicine from The West Bengal University of Health Sciences, Kolkata
6-2022 - 6-2024
Higher Secondary from The St. Xavier's School

More Information

Social Presence :

Prographics :

Exp : 2 Location : Malda, West Bengal, India Job Level : N/A Designation : Personal Branding at The Growth Palette
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Insights For Selling To Archita

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Archita is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Archita

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Archita move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Archita take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Archita

Personality Compatibility


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