Arda Gürtuna

Energizer
DISC Type : I

Partner at Civitta

Barcelona, Catalonia, Spain

Overview

Arda Gürtuna is a strategy and transformation partner at CIVITTA, specializing in driving value creation and growth for private equity-backed companies across EMEA. His experience includes delivering over 80 successful initiatives for firms like IBM and Pladis Global. He holds an MSc from the University of Birmingham.

Arda has a strong personal interest in social issues, particularly those concerning women, children, and youth. He actively volunteers by mentoring young entrepreneurs in Africa on critical issues like water access, education, and health, and has personally supported the education of an orphan.

He once played a key role in Hepsiburadas 120% annual revenue growth, securing its market leadership against Amazon.

Personality Overview

Full Of Energy

Big Picture Person

Believer

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

PE Value Creation
He specializes in turning investment theses into measurable outcomes for private equity-backed companies, improving revenue and EBITDA.
Business Transformation
His career is focused on leading multi-year transformation programs and stabilizing underperforming businesses across the EMEA region.
Youth Empowerment
He has volunteered with Ambitious Africa, mentoring young entrepreneurs, and has personally funded the education of an orphan.

Media Appearances

Arda has no verified media appearances

Work History

2024
Partner at Civitta
2021 - 2024
Associate Partner at Civitta
2020 - 2021
EMEA Operating Partner & Board Council Member at Ten Oaks Group
2018 - 2020
Strategy and Business Development Director & Advisor at Borusan Holding
2018 - 2018
Private Sector Partner at pladis Global

Education

2009 - 2010
MSc from University of Birmingham
2005 - 2009
Bachelor of Science (BS) from Bilkent University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Barcelona, Catalonia, Spain Job Level : N/A Designation : Partner at Civitta
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Insights For Selling To Arda

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arda is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Arda

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Arda move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Arda take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Arda

Personality Compatibility


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