Ardi Pradana

Critic
DISC Type : C

Head of Marketing Services at Navitas

Sydney, New South Wales, Australia

Overview

Ardi has no verified overview

Personality Overview

ROI Driven

Precise

Critic

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Ardi has no verified topics they care about

Media Appearances

Ardi has no verified media appearances

Work History

2-2024
Head of Marketing Services at Navitas
7-2023 - 2-2024
Senior Digital Marketing Manager at Navitas
6-2020
Digital Consultant at Ardi Pradana
1-2010
Owner at All About Food Blog
12-2022 - 7-2023
Group Digital Marketing Manager at Lumify Group

Education

2006 - 2007
Master’s Degree from UNSW
2005 - 2006
Master’s Degree from UNSW

More Information

Social Presence :

Prographics :

Exp : 16 Location : Sydney, New South Wales, Australia Job Level : Mid-senior Designation : Head of Marketing Services at Navitas
URL has been copied!

Insights For Selling To Ardi

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ardi is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ardi

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ardi move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ardi take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ardi

Personality Compatibility


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