Ari Wilson

Doer
DISC Type : ds

Senior Engineering Director, Site Lead at Celonis

Redondo Beach, California, United States

Overview

Ari is a Senior Engineering Director at Celonis, where he builds and scales teams focused on data, business insights, and advertising. His experience includes a long tenure at Google working on large-scale distributed systems and machine learning for ads. He holds both a BS and MS from Vanderbilt University.

Outside of his professional life, Ari is a self-described "technology junkie" who codes for fun, maintaining a public GitHub with personal projects. He is an avid science fiction reader, enjoys video games, and listens to Iron Maiden and other rock bands. He also shares his thoughts on his personal blog.

He once started a Substack project with the goal of watching and reviewing every Sam Neill film in existence.

Personality Overview

Risk-Accepting

Deliberate Doer

Results Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Scaling Engineering Teams
Focuses on building and scaling teams in fast-growing organizations, specifically where incentives are misaligned and technical depth is required.
Large-Scale Systems
Previously led multiple teams at Google building distributed systems managing petabytes of data with low-latency requirements for ads forecasting.
AI Coding Assistants
He recently shared his first impressions and experiences using AI tools like Claude, Copilot, and Gemini for his personal and professional coding projects.

Media Appearances

Engineering leadership: A server crash taught me this one critical lesson. Featured in Celonis Blog

See Now

Work History

10-2025
Senior Engineering Director, Site Lead at Celonis
3-2022 - 9-2025
Engineering Director, Site Lead at Celonis
3-2018 - 3-2022
Senior Engineering Manager, Ads Media Planning at Google
11-2014 - 3-2018
Staff Software Engineer, Ads Forecasting at Google
3-2012 - 11-2014
Tech Lead, Search Ads Forecasting at Google

Education

MS from Vanderbilt University
BS from Vanderbilt University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Redondo Beach, California, United States Job Level : Senior Designation : Senior Engineering Director, Site Lead at Celonis
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Insights For Selling To Ari

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ari is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ari

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ari move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ari take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ari

Personality Compatibility


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