Ariel Burkett

Critic
DISC Type : C

Vice President, Global Sales & Marketing at Mather Economics

Toronto, Ontario, Canada

Overview

Ariel has no verified overview

Personality Overview

Information Seeker

ROI Driven

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Ariel has no verified topics they care about

Media Appearances

Ariel has no verified media appearances

Work History

3-2024
Vice President, Global Sales & Marketing at Mather Economics
12-2022 - 3-2024
Director, Global Sales and Partnerships at Sophi by Mather Economics
3-2022 - 12-2022
Director, Partnerships & New Markets at Sophi by Mather Economics
2-2021 - 3-2022
National Lead, Corporate Strategic Sales at The Globe and Mail
11-2017 - 2-2021
Manager, Subscriber Loyalty & Producer Globe Up Close Podcast at The Globe and Mail

Education

Bachelor of Arts (B.A.) Honours from Queen's University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Vice President, Global Sales & Marketing at Mather Economics
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Insights For Selling To Ariel

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ariel is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ariel

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ariel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ariel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ariel

Personality Compatibility


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